Branded Actor Roar

Jodi Skeris Commercial

Hello. My name is Jodi Skeris. I am an actor. I am the founder and creator of Branded Actor. I worked in advertising for roughly 10 years and have a Masters Degree from the #1 Advertising school in the Nation.

As an ACTOR…..
I HATE getting mass emails from companies asking for my money for services that may or may not help my career.
I HATE getting bombarded with messaging from multiple sources to do this, that, or another thing for my acting career.
I HATE it when experts claim they have the best solution ever.

This is why I’m as quiet as I am as Branded Actor. Because I frequently get annoyed at people/companies tell me what to do in order to move my career forward as an actor. This is why I stopped doing mass emails, plastering all over twitter, facebooking whatever on facebook.

There are so many different ways you can move your career forward as an actor. There are so many “experts” and experts that CAN help you.

…but sometimes it feels like THERE ARE TOO MANY!!!!! I feel like I’m being sold to everyday.
“Get new head shots!”
“Get coaching!”
“Do workshops!”
“Do drop offs!”
“Do postcards!”
“Get a new agent!”
“Take x/y/z class!”
“Sign up for this teleclass!”

Acting is a business when you follow the path of becoming a paid TV/Film actor. You need to listen to your gut and find out what is right for you. You have to put on your blinders and throw away whatever might feel like noise to you FOR NOW. That noise may turn into a song in the next week, month, or year. So keep it on the back burner and do a gut check every now and then.

As Branded Actor, I’d love to get your feedback on this. I do not want to push my marketing on you because it makes me sick to my stomach. I feel much more comfortable having my primary marketing as word of mouth. I do great work. I’ve helped many people. I’m looking to doing more consulting work, helping actors get organized, knowing how to attack marketing on their own, giving actors the tools to brand themselves and build your own web sites. Actors are savvy folk and have to put on many many hats in order to get their names and faces out there. I want to provide you with tools you can afford that will get you very far.

To Do List

Whether your just starting out as an actor or are re-entering the business after a long hiatus, there are a few set things you need to have squared away before pounding the pavement.

Head Shot
– take a bunch of pictures with friends to get used to taking a shot that shows your best features
– work with up and coming photographers who are building their portfolio
– make sure there is life in YOUR EYES (you will hear this a lot)
– have 3 different clothing options for your big shoot
– hire a professional make up artist

– set up your resume so it is easily readable
– make sure your “billing” is in order
– have a separate resumes for commercials / film-tv / theater
– having a Drivers License or a Passport is not a special skill
– ALWAYS put “Commercial Conflicts Upon Request” whether you’ve booked zero or 58 commercials

Sign Up Now
– these specific web sites are a MUST JOIN for any actor
Actors Access
LA Casting

– these specific web sites are heavily suggested to join for any actor
Casting Frontier (free membership)
Casting About
IMDb Pro

This is what you should do! (maybe)

Everyone has an opinion when it comes to the business of acting. Each person has their favorite teacher, favorite photographer, favorite business plan, favorite resume format, and their’s is always the best. Way better than that other guys.

My suggestion to every actor who’s truly pursing acting as a business is to take these recommendations and keep a document on them. See which place has reviews or find out from other actors who likes what better than another. If you can sample or audit or get any kind of free stuff, do so and see what you think.

There’s a lot out there. Get all the info you can and create a database.

Or not. And fly by the seat of your pants.